Vision document for Stowmarket, providing steps to deliver on the brand and place-based work through a structured partnership involving local organisations, businesses and the Local Authority.

With their Placemaking and Creative Wayfinding strategy, Babergh and Mid Suffolk Council were keen to understand the potential for Stowmarket to become an essential tourist attraction with a well communicated visitor offer and identity that can support economic growth and provide a gateway to the wider region. The report delivered by IDK was set up as a series of recommendations and actions that could act as an advocacy tool and show the potential of certain places in Stowmarket. The objective was to engender buy-in from partners and funders alongside a briefing backed that designers, artists and makers could refine and implement.

The project for Babergh and Mid Suffolk ran in parallel with the development of a Cultural, Heritage and Visitor Economy Strategy. IDK worked closely with other consultants to ensure the proposals for improved placemaking and wayfinding aligned with the developing vision and priorities for culture, heritage and tourism in the region.

IDK worked alongside the council and key stakeholders to review the town’s identity, placemaking activity, and current wayfinding schemes. The resulting report consisted of insights from desk-based research, stakeholders and two phases of community engagement. The first phase involved online interviews, three on-site focus groups, site visits to key assets and a tour to review accessibility of wayfinding routes. In phase two, IDK attended a Culture Group session, hosted a community workshop and worked with young people at two drop-in sessions at The Mix, to test the findings and refine the design strategy.

Engagement / Community
Stowmarket
2022
Collaborators: Cunterculture LLP
Simon Kinneir